In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.
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Graham Friend and Stefan Zehle have spent their careers working on business planning projects around the world for both small and large businesses, and in 2000 they founded Coleago Consulting, a specialist telecommunications, media and technology management consulting firm. Graham Friend, who is a chartered accountant and the co-author of Guide to Business Modelling (Economist series), specialises in financial analysis, planning and business modelling. Stefan Zehle, who has an MBA, is a strategic analysis and market planning specialist and his articles for the telecommunications industry are widely published.
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