Book by Robert O Brinkerhoff
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"Brinkerhoff's Success Case Method is a clearly written practical guide to identifying changes in organizations that have a high probability of producing results. Always on the lookout for strategies that provide direction for improvement, good managers will find this book both provocative and directive in identifying effective change strategies. The many examples and step-by-step directions provide the basics that are needed to implement SCM. This book adds a very useful tool to the toolkit of managers and evaluators.
Each year, organizations spend millions of dollars trying out new innovations and improvements-and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.
Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.
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