Be Your Own Brand: A Breakthrough Formula for Standing Out From The Crowd - Softcover

Mcnally

Softcover

ISBN 10: 1576752720 ISBN 13: 9781576752722

Verlag: Berrett-Koehler, 2003

Inhaltsangabe

Unusual book

Über diesen Titel

Reseña del editor

Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.

Details zur Ausgabe

• Verlag: Berrett-Koehler
• Erscheinungsdatum: 2003
• ISBN 10: 1576752720
• ISBN 13: 9781576752722
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 148