Consumer Behavior 2015 - Softcover

Miller, Richard K; Washington, Kelli

Softcover

ISBN 10: 1577832000 ISBN 13: 9781577832003

Verlag: Richard K Miller & Associates, 2014

Inhaltsangabe

Consumer spending accounts for 69 percent of the U.S. gross domestic product, or over $11 trillion. Consumer Behavior 2015 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain and expand their markets. Consumer Behavior 2015 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2015 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.

Details zur Ausgabe

• Verlag: Richard K Miller & Associates
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 1577832000
• ISBN 13: 9781577832003
• Einband: Taschenbuch
• Anzahl der Seiten: 480
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar