Consumer Behavior 2017-2018 (RKMA Market Research Handbook) - Softcover

Miller, Richard K; Washington, Kelli

Softcover

ISBN 10: 1577832353 ISBN 13: 9781577832355

Verlag: Richard K Miller & Associates, 2017

Inhaltsangabe

Consumer spending accounts for 70% of the U.S. gross domestic product, or over $11.6 trillion. Consumer Behavior 2017-2018 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their markets.Consumer Behavior 2017-2018 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2017-2018 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, LGBT, affluent consumer groups, and more.Over 650 website links directly embedded into the electronic edition will direct you to additional market research and other resources.

Details zur Ausgabe

• Verlag: Richard K Miller & Associates
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1577832353
• ISBN 13: 9781577832355
• Einband: Taschenbuch
• Anzahl der Seiten: 558
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar