Target 2000: The Rising Tide of TechnoMarketing - Hardcover

 
9781578140077: Target 2000: The Rising Tide of TechnoMarketing
Hardcover
ISBN 10: 1578140072 ISBN 13: 9781578140077

Inhaltsangabe

"Target 2000" unravels the complexity of technology in the consumer packaged goods industry and explains its vital role in a simple, straight-foreward manner. The authors take executives on a journey through the past, present and future. Along the way, they take you from trading stamps to frequent shopper programs, from mass marketing to one-to-one interactive marketing, and from electronic home shopping to virtual stores. They ultimately transport you to CyberWorld where an iris-scan is your passport to sophisticated TechnoMarketing in the new Millennium.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Sprache
Englisch
ISBN 10 
1578140072
ISBN 13 
9781578140077
Einband
Gebundene Ausgabe
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar