The Complete E-commerce Book: Design, Build and Maintain a Successful Web-based Business (CMP Books) - Softcover

Reynolds, Janice; Mofazali, Roya

Softcover

ISBN 10: 157820061X ISBN 13: 9781578200610

Verlag: McGraw-Hill Inc.,US, 2000

Inhaltsangabe

This is a guide to building a successful E-commerce operation. The book covers planning and strategy through to implementation, marketing and customer service, with a further focus placed on maintaining the sites success.

Über diesen Titel

Reseña del editor

E-commerce is expanding daily as entrepreneurs find new ways to sell and distribute innovative products and services electronically. Having a successful online business requires a well-coordinated plan that takes into account a wide array of elements, including design competency, programming abilities (transactional and database), server configuration, public relations, and sales and marketing abilities.Experts Janice Reynolds and Roya Mofazali cover all these aspects and more in The Complete E-Commerce Guide. They offer practical strategies for helping readers build a Web site with its own unique qualities that will attract visitors and turn them into customers. Included are select comparisons of the many kinds of software needed by e-commerce businesses today, along with sensible advice on implementation and the nuts-and-bolts, day-to-day challenges of running a successful Web company.

Details zur Ausgabe

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 2000
• ISBN 10: 157820061X
• ISBN 13: 9781578200610
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 250
• Kontakt zum Hersteller: Nicht verfügbar