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A Practical Guide to CRM: Building More Profitable Customer Relationships - Softcover

Reynolds, Janice

 
9781578201020: A Practical Guide to CRM: Building More Profitable Customer Relationships
Softcover
ISBN 10: 1578201020 ISBN 13: 9781578201020
Verlag: CRC Press, 2002

Inhaltsangabe

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

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Über die Autorin bzw. den Autor

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book . She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

Von der hinteren Coverseite

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
CRC Press
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
1578201020
ISBN 13 
9781578201020
Einband
Taschenbuch
Anzahl der Seiten
283
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
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Deutschland