A Practical Guide to CRM: Building More Profitable Customer Relationships - Softcover

Reynolds, Janice

 
9781578201020: A Practical Guide to CRM: Building More Profitable Customer Relationships
Softcover
ISBN 10: 1578201020 ISBN 13: 9781578201020
Verlag: CRC Press, 2002

Inhaltsangabe

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

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Über die Autorin bzw. den Autor

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book . She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

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Verlag
CRC Press
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
1578201020
ISBN 13 
9781578201020
Einband
Taschenbuch
Anzahl der Seiten
283
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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