Creativity Inc: Building an Inventive Organization - Hardcover

Mauzy, Jeff; Arthur, Kay A.; Harriman, Richard

Hardcover

ISBN 10: 1578512077 ISBN 13: 9781578512072

Verlag: Harvard Business Review Press, 2003

Inhaltsangabe

RADICAL innovations always start with creativity--but many companies are allowing this critical wellspring to run dry. Jeff Mauzy and Richard Harriman argue that sustained leadership depends on making creativity a broad, enterprise-wide capability that is "on" all the time. In Creativity, Inc., they marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. Through vivid examples from a wide range of industries, this book shows how companies can rework organizational climate, creative thinking, and actions to foster systemic creativity in individuals, in teams, and at the corporate level.

Über diesen Titel

Über die Autorin bzw. den Autor

Jeff Mauzy is a Consulting Manager and Richard Harriman is Managing Partner at Synectics, a pioneering consulting firm specializing in business creativity and innovation.

Details zur Ausgabe

• Verlag: Harvard Business Review Press
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 1578512077
• ISBN 13: 9781578512072
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 232
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar