Got Game: How a New Generation of Gamers is Reshaping Business Forever - Hardcover

Beck, John C.; Wade, Mitchell

Hardcover

ISBN 10: 1578519497 ISBN 13: 9781578519491

Verlag: Harvard Business Review Press, 2004

Inhaltsangabe

Book by Beck John C Wade Mitchell

Über diesen Titel

Reseña del editor

Got Game shows how growing up immersed in video games has profoundly shaped the attitudes and abilities of this new generation

Though little-noticed, these ninety million rising professionals, through sheer numbers, will inevitably dominate business—and are already changing the rules. While many of these changes are positive—such as more open communication and creative problem-solving—they have caused a generation gap that frustrates gamers and the boomers who manage them.

Got Game identifies the distinct values and traits that define the gamer generation—from an increased appetite for risk to unexpected leadership skills—and reveals management techniques today’s leaders can use to bridge the generation gap and unleash gamers’ hidden potential.

Biografía del autor

John C. Beck is President of North Star Leadership Group, Senior Advisor at Monitor Group, and Senior Research Fellow at UCLA’s Center for Communication Policy. He is coauthor of The Attention Economy (HBS Press, 2001).

Mitchell Wade develops information tools and strategy for firms like Google, RAND, and Charles Schwab.

Über diese Auflage

• Verlag: Harvard Business Review Press
• Erscheinungsdatum: 2004
• ISBN 10: 1578519497
• ISBN 13: 9781578519491
• Einband: Tapa dura
• Anzahl der Seiten: 208