This guide to turning a raw product idea into a marketable commodity moves through a defined series of business development stages: product concept, product evolution, the business plan, funding, research and development, the design stage, preparation for launch, product introduction, and stabilization and growth. The author, a venture capitalist, concentrates on small sub-venture- capital projects. An appendix defines formal business plan organization and content down to individual topic levels. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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