7 Essentials Of Graphic Design - Softcover

Goodman, Allison

 
9781581801248: 7 Essentials Of Graphic Design
Softcover
ISBN 10: 1581801246 ISBN 13: 9781581801248
Verlag: HOW Books, 2001

Inhaltsangabe

This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of today's design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to: Create dynamic layouts with visual tension and asymmetrical balance; Recognize and solve color problems; Use grids to design multiple pages of the same publication; Design memorable logos and logotypes; Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together; illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication.

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Über die Autorin bzw. den Autor

Allison Goodman has been a practicing designer for twenty years in the fields of print, information and environment and digital design. A CD-ROM produced by her students received numerous awards, including the American Center for Design 100 Award and the Milia New Talent Award. She lives in Glendale, California.

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Verlag
HOW Books
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
1581801246
ISBN 13 
9781581801248
Einband
Taschenbuch
Anzahl der Seiten
128
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Verantwortliche Person
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