Book by Lipton Ronnie
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How to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing.
Designing Across Cultures shows designers how to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing - and which they don't! Freelancers and agencies alike will find this book invaluable! It features examples, case studies, before & after comparisons, and the dos and don'ts of designing for other cultures. Also included are interviews with the heads from some of the leading agencies, providing even more great advice for designers.
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Anbieter: Hennessey + Ingalls, Los Angeles, CA, USA
Hardcover. Zustand: Used - Very Good. The tremendous practicality of these clever little design books has made them enormously popular among idea-hungry designers. Each one presents hundreds of creative variations on a key design element -- from type and graphics to layouts and color. They are sure to offer an elegant solution to any design challenge -- even under a tight deadline. Each book is portable, packed with inspiration and neatly packaged in a colorful, sturdy vinyl jacket. Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing -- and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers. X-Library copy. School stamp on inside cover. Binding tight no interior marks. Bestandsnummer des Verkäufers 304940
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