Featuring a vast array of creativity tips, brainstorming exercises, and anecdotes from designers of all experience levels, an innovative, interactive, and entertaining guide shows readers how to overcome the challenges that stand in the way of the design process. Original.
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Through activities, exercises and anecdotes this overflowing book gives creativity-tapped graphic designers several methods of generating ideas and reconnecting to their creative energy. The three sections of this book focus on the most common - and therefore most stressful - brainstorming environments designers face: individual, team and with non-creatives. There are hundreds of brief and whimsical tips for every brainstorming situation and diverse and imaginative thought-provoking exercises appropriate for the fast-paced design artists. This book targets the major obstacles in the creative process by guiding designers through exercises that jolt themselves, their colleagues, and their clients back to life.
Clare Warmke is an editor for HOW Design Books.
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