Decoding Design: Understanding and Using Symbols in Visual Communication - Softcover

Macnab, Maggie

 
9781581809695: Decoding Design: Understanding and Using Symbols in Visual Communication
Softcover
ISBN 10: 1581809697 ISBN 13: 9781581809695
Verlag: How Design Books, 2008

Inhaltsangabe

Understand the Significance of Symbols in Your Design Work

Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance.

Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner.

Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.

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Reseña del editor

We live in a complex world comprised of a handful of some very simple patterns. Patterns are made of basic shapes. These shapes have found their way into human design since the beginning of our time because they tell an eternal tale in a glimpse, and their structure instructs about our connection to the universe. Symbols are intuitive and immediate. Design that references these symbols creates an immediate relationship with the viewer and that is what this book is all about.This title reveals how common symbols resonate at a gut level. Discover deconstructions of famous logos and examples of a variety of different designs that effectively use symbols, patterns and shapes to convey greater meaning.

Biografía del autor

Maggie Macnab has created symbols, visual metaphors and conceptual design for a wide range of clients. She has been published in every major design magazine, including Print and Graphics.

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Verlag
How Design Books
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1581809697
ISBN 13 
9781581809695
Einband
Tapa blanda
Anzahl der Seiten
224
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Verantwortliche Person
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