Big Data Governance: An Emerging Imperative - Softcover

Soares, Sunil

Softcover

ISBN 10: 1583473777 ISBN 13: 9781583473771

Verlag: MC PR LLC, 2013

Inhaltsangabe

Written by a leading expert in the field, this guide focuses on the convergence of two major trends in information management&;big data and information governance&;by taking a strategic approach oriented around business cases and industry imperatives. With the advent of new technologies, enterprises are expanding and handling very large volumes of data; this book, nontechnical in nature and geared toward business audiences, encourages the practice of establishing appropriate governance over big data initiatives and addresses how to manage and govern big data, highlighting the relevant processes, procedures, and policies. It teaches readers to understand how big data fits within an overall information governance program; quantify the business value of big data; apply information governance concepts such as stewardship, metadata, and organization structures to big data; appreciate the wide-ranging business benefits for various industries and job functions; sell the value of big data governance to businesses; and establish step-by-step processes to implement big data governance.

Über diesen Titel

Über die Autorinnen und Autoren

Sunil Soares is the founder of Information Asset LLC, a consulting firm focused on helping clients build information governance programs, and a former director of information governance at IBM. He is the author of The IBM Data Governance Unified Process and Selling Information Governance to the Business. He lives in Harrington Park, New Jersey.

Sunil Soares is the founder of Information Asset LLC, a consulting firm focused on helping clients build information governance programs, and a former director of information governance at IBM. He is the author of The IBM Governance Unified Process and Selling Information Governance to the Business. He lives in Harrington Park, New Jersey.

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Big Data Governance

An Emerging Imperative

By Sunil Soares

MC Press

Copyright © 2012 Sunil Soares
All rights reserved.

ISBN: 978-1-58347-377-1

Contents

Foreword by Inderpal Bhandari, 
Foreword by Aaron Zornes, 
Preface, 
PART ONE: Getting Started, 
Chapter 1: An Introduction to Big Data Governance, 
Chapter 2: The Big Data Governance Framework, 
Chapter 3: The Maturity Assessment, 
Chapter 4: The Business Case, 
Chapter 5: The Roadmap, 
PART TWO: Big Data Governance Disciplines, 
Chapter 6: Organizing for Big Data Governance, 
Chapter 7: Metadata, 
Chapter 8: Big Data Privacy, 
Chapter 9: Big Data Quality, 
Chapter 10: Business Process Integration, 
Chapter 11: Master Data Integration, 
Chapter 12: Managing the Lifecycle of Big Data, 
PART THREE: The Governance of Big Data Types, 
Chapter 13: Web and Social Media, 
Chapter 14: Machine-to-Machine Data, 
Chapter 15: Big Transaction Data, 
Chapter 16: Biometrics, 
Chapter 17: Human-Generated Data, 
PART FOUR: Industry Perspectives, 
Chapter 18: Healthcare, 
Chapter 19: Utilities, 
Chapter 20: Communications Service Providers, 
PART FIVE: Big Data Technology, 
Chapter 21: Big Data Reference Architecture, 
Chapter 22: Big Data Platforms, 
Appendix A: List of Acronyms, 
Appendix B: Glossary, 
Appendix C: Reviewer Profiles, 
Appendix D: Contributor Profiles, 
Index, 

CHAPTER 1

An Introduction To Big Data Governance

We are drowning in data today. This data comes from social media, telephone GPS signals, utility smart meters, RFID tags, digital pictures, and online videos, among other sources. IDC estimates that the amount of information in the digital universe exceeded 1.8 zettabytes (1.8 trillion gigabytes) in 2011 and is doubling every two years. Much of this data can be characterized as big data. Big data is generally referred to in the context of the "three Vs" — volume, velocity, and variety. We add another "V" for value. Let's consider each of these terms:

• Volume (data at rest) — Big data is generally large. Enterprises are awash with data, easily amassing terabytes and petabytes of information, and even zettabytes in the future.

• Velocity (data in motion) — Often time-sensitive, streaming data must be analyzed with millisecond response times to bolster real-time decisions.

• Variety (data in many formats) — Big data includes structured, semi-structured, and unstructured data such as email, audio, video, clickstreams, log files, and biometrics.

• Value (cost effectiveness) — Organizations are looking to gain insights from big data in a cost-effective manner. This is where open source technologies such as Apache® Hadoop® have become extremely popular. Hadoop, discussed in detail later in this book, is software that processes large data sets across clusters of hundreds or thousands of computers in a cost-effective manner.

Organizations must govern all this big data, which brings us to the subject of this book. We define big data governance as follows:

Big data governance is part of a broader information governance program that formulates policy relating to the optimization, privacy, and monetization of big data by aligning the objectives of multiple functions.

Let's decompose this definition into its main parts:

• Big data is part of a broader information governance program. Information governance organizations should incorporate big data into their existing information governance frameworks by doing the following:

* Extend the scope of the information governance charter to include big data governance.

* Broaden the membership of the information governance council to include power users of big data such as data scientists.

* Appoint stewards for specific categories of big data such as social media.

* Align big data with information governance disciplines such as metadata, privacy, data quality, and master data

• Big data governance is about policy formulation. Policy includes the written or unwritten declarations of how people should behave in a given situation. For example, a big data governance policy might state that an organization will not integrate a customer's Facebook profile into his or her master data record without that customer's informed consent.

• Big data must be optimized. Consider how organizations might apply the principles of the physical world to their big data. Companies have well-defined enterprise asset management programs to care for their machinery, aircraft, vehicles, and other assets. Similar to cataloging physical assets, organizations need to optimize their big data as follows:

* Metadata — Build information about inventories of big data.

* Data quality management — Cleanse big data just as companies conduct preventive maintenance on physical assets.

* Information lifecycle management — Archive and retire big data when it no longer makes sense to retain these massive volumes.

• Privacy of big data is important. Organizations also need to establish the appropriate policies to prevent the misuse of big data. Organizations need to consider the reputational, regulatory, and legal risks involved when handling social media, geolocation, biometric, and other forms of personally identifiable information.

• Big data must be monetized. Monetization is the process of converting an asset such as data into money by selling it to third parties or by using it to develop new services. Traditional accounting rules do not allow companies to treat information as a financial asset on their balance sheets unless purchased from external sources. Despite this conservative accounting treatment, organizations now recognize that they should treat big data as an enterprise asset with financial value. For example, operations departments can use sensor data to increase equipment uptime based on preventive maintenance programs. Call centers can analyze agents' notes to reduce call volumes by understanding why customers call. In addition, retailers can use master data to power Facebook apps that drive customer loyalty.

• Big data exposes natural tensions across functions. Big data governance needs to harmonize competing objectives across multiple functions. For example, the wireless marketing department at a telecommunications carrier might be interested in using geolocation data to drive new revenue streams, such as when a subscriber receives coupons from retailers that are in close proximity. However, the wireline business might be concerned about the reputational hazard associated with reusing subscribers' geolocation data without their consent. Meanwhile, the network management team might want to use this information to address any issues with network performance, such as a large number of dropped calls at a specific wireless tower. Finally, the chief privacy officer might have concerns about the potential for regulatory backlash. In this situation, big data governance needs to bring all the parties together to determine whether the potential revenue upside from the new services outweighs the associated reputational and regulatory risks. The usage of geolocation data for internal network analytics is probably okay, but the other business uses might not be.

Case Study 1.1...

Details zur Ausgabe

• Verlag: MC PR LLC
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 1583473777
• ISBN 13: 9781583473771
• Einband: Taschenbuch
• Anzahl der Seiten: 342
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar