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Effective visual communication is not an accidental occurrence, but the result of serious intention on the part the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on certain guiding principles long in existence: the golden ratio, or divine proportion, and the Fibonacci sequence. Both mathematical constructs that mirror patterns found throughout nature, from leaves and shells to sunflowers and pinecones. Artists and designers have made use of these principles for centuries to create work with long lasting appeal, from renaissance paintings to modern logos. Following a practical overview, Visual Harmony presents a survey of contemporary graphic design that all exhibits this masterful use of proportion.
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Effective visual communication is not an accidental occurrence, but the result of serious intention on the part the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on certain guiding principles long in existence: the golden ratio, or divine proportion, and the Fibonacci sequence. Both mathematical constructs that mirror patterns found throughout nature, from leaves and shells to sunflowers and pinecones. Artists and designers have made use of these principles for centuries to create work with long lasting appeal, from renaissance paintings to modern logos. Following a practical overview, Visual Harmony presents a survey of contemporary graphic design that all exhibits this masterful use of proportion.
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Visual Harmony: Proportion in Graphic Design
Verlag:
Gingko Press, 2015
ISBN 10: 1584236191
ISBN 13: 9781584236191
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Anbieter: Rebel Arts, Richmond, CA, USA
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Hardcover. Zustand: Good. 1st Edition. In pictorial boards. Raw spine binding.Front corners bumped and/or split. Top of spine bumped/split as well with 2 inch split to top of front hinge. Some scuffing/marks to boards including sticker removal at rear. Bestandsnummer des Verkäufers RA000055SP
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Visual Harmony: Proportion in Graphic Design
Anbieter: Toscana Books, AUSTIN, TX, USA
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Hardcover. Zustand: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Bestandsnummer des Verkäufers Scanned1584236191
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