It's a Match!: Creating Color Palettes in Design - Hardcover

Sandu Publications

 
9781584237327: It's a Match!: Creating Color Palettes in Design
Hardcover
ISBN 10: 1584237325 ISBN 13: 9781584237327
Verlag: Gingko Press, Inc, 2019

Inhaltsangabe

Color plays a significant role in design due to its visual impact and psychological influence on the viewer. Combining two or more colors effectively in a single layout or design can be difficult to achieve without a working knowledge of color theory. As a result, companies will often invest in specialists to aid in color selection for their products or campaigns, letting the experts do what they do best. Color Matching helps demystify the process, providing an introduction to color along with an exploration of six key methods of color matching: warm color, cool color, contrast color, complementary color, similar color and integrated color. Each section includes a variety of preselected color combinations to use along with a multitude of cohesive examples from branding, packaging, product and promotion design.

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Verlag
Gingko Press, Inc
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1584237325
ISBN 13 
9781584237327
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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