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The Big Fix: How The Pharmaceutical Industry Rips Off American Consumers (Publicaffairs Reports) - Softcover

Greider, Katharine

 
9781586481858: The Big Fix: How The Pharmaceutical Industry Rips Off American Consumers (Publicaffairs Reports)
Softcover
ISBN 10: 1586481851 ISBN 13: 9781586481858
Verlag: PublicAffairs, 2003

Inhaltsangabe

As the pharmaceutical industry invests more and more in the development of new drugs, true breakthroughs are few and far between. Into the breach comes a panoply of product-line extensions and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every imaginable venue. Research studies are designed to support marketing claims. Many doctors all over the country get their first information about new drugs from a salesperson. And, increasingly, prescription drugs are pitched to consumers on TV and the internet with images of hope, terror, or chic. Evidence-based practice guidelines, which endeavor to get the right medicines to those who will benefit most, can't be heard over the din.

Having created an unprecedented number of "megabrands" -- blockbuster drugs with huge sales -- and undergone an extraordinary wave of consolidation, some drug companies now find themselves in a precarious position. Patents are expiring on flagship products. In order to sustain the growth Wall Street has come to expect, these companies must produce billions of dollars worth of new revenue -- fast. But can Americans continue to bankroll Operation Grow Big Pharma? Must we swallow the bad with the good?

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Über die Autorin bzw. den Autor

Katharine Greider is a writer living in New York City. She got her start in journalism at an alternative newsweekly and then a small-town daily newspaper. As a freelancer she has written on health and medicine, culture, and other topics for local and national newspapers, magazines, and non-profit organizations, from the AARP Bulletin to the New York Times. Her first book was The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers.

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Verlag
PublicAffairs
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
1586481851
ISBN 13 
9781586481858
Einband
Taschenbuch
Anzahl der Seiten
214
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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