Leading Advertisers (Inside the Minds) - Softcover

Aspatore Books

Softcover

ISBN 10: 1587620545 ISBN 13: 9781587620546

Verlag: Aspatore Books, 2002

Inhaltsangabe

Book by InsideTheMindscom Aspatore Books Staff Bob Brennan

Über diesen Titel

Reseña del editor:

Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.

Nota de la solapa:

Praise for Inside the Minds:

"Learn from the experts, become an expert in record time." - John Ferber, Co-Founder, Advertising.com

"A unique and startling look..." - Lee Duffey, President, Duffey Communications

Über diese Auflage

• Verlag: Aspatore Books
• Erscheinungsdatum: 2002
• ISBN 10: 1587620545
• ISBN 13: 9781587620546
• Einband: Tapa blanda
• Anzahl der Seiten: 240