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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising - Softcover
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The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Verlag:
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
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Paperback. Zustand: Good. The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency. Bestandsnummer des Verkäufers 00097611947
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Verlag:
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Gebraucht
Paperback
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency. Bestandsnummer des Verkäufers 00109089117
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Creating Brand Loyalty
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Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Verlag:
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1587768143I5N00
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Creating Brand Loyalty
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Hudson House Publishing, 1999
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ISBN 13: 9781587768149
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Creating Brand Loyalty
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Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP95651286
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Creating Brand Loyalty
Verlag:
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
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paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_437257700
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Beispielbild für diese ISBN
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Verlag:
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
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Paperback
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Paperback. Zustand: Good. The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency. Bestandsnummer des Verkäufers CIN1587768143G
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Verlag:
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Gebraucht
Paperback
Anbieter: World of Books Inc, Montgomery, IL, USA
Verkäuferbewertung 4 von 5 Sternen
Paperback. Zustand: Very Good. The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency. Bestandsnummer des Verkäufers CIN1587768143VG
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Creating Brand Loyalty
Verlag:
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Gebraucht
paperback
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paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_484496588
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