How Hits Happen: Forecasting Predictability in a Chaotic Marketplace (Business Essentials S.) - Softcover

Farrell, Winslow

 
9781587990274: How Hits Happen: Forecasting Predictability in a Chaotic Marketplace (Business Essentials S.)
Softcover
ISBN 10: 158799027X ISBN 13: 9781587990274
Verlag: Texere Publishing, 2000

Inhaltsangabe

Why do some products or services turn out to be 'hits', whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes and 'hits'. By applying new ideas from science to modern business problems, Farrell sheds light on the complex world of consumer behaviour. In doing so, he helps managers and entrepreneurs to identify the patterns and forces that lead to a 'hit', and the triggers that will enable businesses to capture and sustain that 'hit'.

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Reseña del editor

Why do some products or services turn out to be 'hits', whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes and 'hits'. By applying new ideas from science to modern business problems, Farrell sheds light on the complex world of consumer behaviour. In doing so, he helps managers and entrepreneurs to identify the patterns and forces that lead to a 'hit', and the triggers that will enable businesses to capture and sustain that 'hit'.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Texere Publishing
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
158799027X
ISBN 13 
9781587990274
Einband
Tapa blanda
Anzahl der Seiten
228
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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