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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters - Softcover

Chapman, Merrill R.

 
9781590597217: In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Softcover
ISBN 10: 1590597214 ISBN 13: 9781590597217
Verlag: Apress, 2008

Inhaltsangabe

Includes new chapters and a "What have we learned?" analysis of all original chapters

Offers practical advice on avoiding PR disaster.

Includes a new foreword by Eric Sink

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Über die Autorin bzw. den Autor

Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.

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Verlag
Apress
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1590597214
ISBN 13 
9781590597217
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
412
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
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