Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant - Hardcover

Kim, W. Chan; Mauborgne, Renée A.

Hardcover

ISBN 10: 1591396190 ISBN 13: 9781591396192

Verlag: Harvard Business Review Press, 2005

Inhaltsangabe

Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Muy Buen estado de conservación. Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating blue oceans: untapped new market spaces ripe for growth. Such strategic moveswhich the authors call value innovationcreate powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.\n\n

Über diesen Titel

Críticas

"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider

Reseña del editor

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on- companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Details zur Ausgabe

• Verlag: Harvard Business Review Press
• Erscheinungsdatum: 2005
• ISBN 10: 1591396190
• ISBN 13: 9781591396192
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 256