The Ultimate Question : Driving Good Profits and True Growth - Hardcover

Reichheld, Fred

Hardcover

ISBN 10: 1591397839 ISBN 13: 9781591397830

Verlag: Harvard Business School Press, 2006

Inhaltsangabe

Book by Reichheld Fred

Über diesen Titel

Reseña del editor

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.

Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.

Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.

Biografía del autor

Fred Reichheld is a Director Emeritus of Bain and Company and a Bain Fellow. He is the Author of The Loyalty Effect as well as of influential articles in Harvard Business Review and the Wall Street Journal. His Work has been featured in leading publications including the New York Times, Business Week, the Financial Times, and The Economist

Details zur Ausgabe

• Verlag: Harvard Business School Press
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 1591397839
• ISBN 13: 9781591397830
• Einband: Tapa dura
• Anzahl der Seiten: 210
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar