Mobile Commerce: Technology, Theory, and Applications - Hardcover

Mennecke, Brian E.; Strader, Troy

Hardcover

ISBN 10: 1591400449 ISBN 13: 9781591400448

Verlag: Information Science Reference, 2002

Inhaltsangabe

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce appliations for both individuals and organizations are expected to grow considerably over the next few years. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing comtemporaty m-commerce applications and lessons learned.

Details zur Ausgabe

• Verlag: Information Science Reference
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 1591400449
• ISBN 13: 9781591400448
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 366
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland