Mobile Commerce: Technology, Theory, and Applications - Hardcover

Mennecke, Brian E.; Strader, Troy

 
9781591400448: Mobile Commerce: Technology, Theory, and Applications
Hardcover
ISBN 10: 1591400449 ISBN 13: 9781591400448
Verlag: Information Science Reference, 2002

Inhaltsangabe

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Information Science Reference
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
1591400449
ISBN 13 
9781591400448
Einband
Gebundene Ausgabe
Anzahl der Seiten
366
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781931777827: Mobile Commerce: Technology, Theory, and Applications

Vorgestellte Ausgabe

ISBN 10:  1931777829 ISBN 13:  9781931777827
Verlag: IGI Publishing, 2003
Softcover