Web Systems Design and Online Consumer Behavior - Hardcover

Hardcover

ISBN 10: 1591403278 ISBN 13: 9781591403272

Verlag: Idea Group Publishing, 2004

Inhaltsangabe

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

Details zur Ausgabe

• Verlag: Idea Group Publishing
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 1591403278
• ISBN 13: 9781591403272
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 344
• Herausgeber: Gao Yuan
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland