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Unwired Business: Cases in Mobile Business - Hardcover

Barnes, Stuart

 
9781591406648: Unwired Business: Cases in Mobile Business

Inhaltsangabe

Providing a source of high quality practical case studies of the planning, implementation & use of mobile & wireless data solutions in modern business, this book provides an analysis of business applications of mobile technologies that help the practitioner understand the nature of the technology & how its value can be best harnessed.

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Über die Autorin bzw. den Autor

Stuart J. Barnes is Chair and Professor of Management at the University of East Anglia, UK. Stuart has been teaching and researching in the information systems field for over a decade. Eusebio Scornavacca is Lecturer of Electronic Commerce at the School of Information Management, Victoria University of Wellington, New Zealand. Before moving to Wellington, Eusebio spent two years as a researcher at Yokohama National University, Japan.

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