Competition Demystified: A Radically Simplified Approach To Business Strategy - Hardcover

Greenwald, Bruce; Kahn, Judd

Hardcover

ISBN 10: 1591840570 ISBN 13: 9781591840572

Verlag: Portfolio, 2005

Inhaltsangabe

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

Über diesen Titel

Über die Autorin bzw. den Autor

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing- room- only crowds. He and Judd Kahn are the authors of the business bestseller Value Investing.

Details zur Ausgabe

• Verlag: Portfolio
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 1591840570
• ISBN 13: 9781591840572
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 399
• Kontakt zum Hersteller: Portfolio; https://www.wetones.co.uk/; ; 105 Golborne Rd; London; W10 5NL; Vereinigtes Königreich
• Verantwortliche Person: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irland