An expert in the field of performance enhancement refutes traditional wisdom to present his own innovative and unconventional approach that emphasizes such concepts as "Definitely Put All Your Eggs in One Basket," "Think Like a Squirrel," and "Butterflies Are a Good Thing." Reprint. 35,000 first printing.
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JOHN ELIOT, PH.D., teaches business and psychology at Rice University and is adjunct professor at SMU Cox School of Business Leadership Center. He is the former director of RiceÂ's program in sports management and performance enhancement. In 2000, he co-founded The Milestone Group, which provides performance consultation and training to business executives, professional athletes, and corporations nationwide. Clients have included Merrill Lynch, Goldman Sachs, Adidas, NASA, the United States Olympic Committee, The Mayo Clinic, M.D. Anderson Cancer Center, and hundreds of elite individual performers.
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