The Change Function: Why Some Technologies Take Off and Others Crash and Burn - Hardcover

Coburn, Pip

Hardcover

ISBN 10: 1591841321 ISBN 13: 9781591841326

Verlag: Portfolio, 2006

Inhaltsangabe

An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.

Über diesen Titel

Über die Autorin bzw. den Autor

Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.

Details zur Ausgabe

• Verlag: Portfolio
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 1591841321
• ISBN 13: 9781591841326
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 220
• Kontakt zum Hersteller: Portfolio; https://www.wetones.co.uk/; ; 105 Golborne Rd; London; W10 5NL; Vereinigtes Königreich
• Verantwortliche Person: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irland