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Inhaltsangabe
An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.
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Über die Autorin bzw. den Autor
Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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Hardback. Zustand: Very Good. After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies have become huge hits (iPods, DVD players), but others have never reached more than a tiny audience (Segways, tablet PCs). This book argues that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. The Change Function is an irrevent, but highly insightful look at how this pattern plays out in countless sectors. Bestandsnummer des Verkäufers 00104739797
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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Portfolio Hardcover (edition First Edition), 2006
ISBN 10: 1591841321
ISBN 13: 9781591841326
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Hardback. Zustand: Very Good. After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies have become huge hits (iPods, DVD players), but others have never reached more than a tiny audience (Segways, tablet PCs). This book argues that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. The Change Function is an irrevent, but highly insightful look at how this pattern plays out in countless sectors. Bestandsnummer des Verkäufers CIN1591841321VG
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