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Inhaltsangabe
A straight-shooting guide to crisis management challenges popular practices to counsel professionals on how to recognize a genuine crisis, deflect criticism, and draw on the examples of effective case studies.
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Über die Autorin bzw. den Autor
Eric Dezenhall is the founder and CEO of Dezenhall Resources, one of the nationÂ’s leading crisis management firms. He represents many clients in industries such as consumer products, entertainment, law enforcement, health care, and pharmaceuticals.
John Weber is the president of Dezenhall Resources.
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Damage Control: Why Everything You Know about Crisis Management Is Wrong
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Good. No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.You'll discover: - Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.- Why Audi never fully recovered from driver accusations of sudden acceleration--despite evidence that nothing was wrong with their cars.- What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't. This new revised edition includes an additional chapter Our Permanent Leakocracy including information about WikiLeaks and what that notorious case means for business. Bestandsnummer des Verkäufers 00099956983
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
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ISBN 10: 1591841542
ISBN 13: 9781591841548
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
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Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1591841542I4N10
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
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Portfolio Hardcover, 2007
ISBN 10: 1591841542
ISBN 13: 9781591841548
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Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers H01E-01332
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Damage Control: Why Everything You Know about Crisis Management Is Wrong
Anbieter: World of Books Inc, Montgomery, IL, USA
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Hardback. Zustand: Good. No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.You'll discover: - Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.- Why Audi never fully recovered from driver accusations of sudden acceleration--despite evidence that nothing was wrong with their cars.- What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't. This new revised edition includes an additional chapter Our Permanent Leakocracy including information about WikiLeaks and what that notorious case means for business. Bestandsnummer des Verkäufers CIN1591841542G
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Damage Control : Why Everything You Know about Crisis Management Is Wrong
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Penguin Publishing Group, 2007
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ISBN 13: 9781591841548
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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP25493830
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Damage Control : Why Everything You Know about Crisis Management Is Wrong
Verlag:
Penguin Publishing Group, 2007
ISBN 10: 1591841542
ISBN 13: 9781591841548
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Hardcover
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Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 4767671-6
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