Arguing that intellectual property is an indispensable component of a competitive company, a guide for managers makes recommendations for overcoming tangible-goal thought processes in order to increase market shares, sustain lower costs, and generate direct income. 20,000 first printing.
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Mark Blaxill and Ralph Eckardt are managing partners of 3LP Advisors, an investment advisory firm focused on intellectual property transactions. Blaxill is a former senior vice president of The Boston Consulting Group (BCG) and was head of its strategy practice initiative. Eckardt is the former head of BCGÂ’s intellectual property strategy practice, and led the development of the IP visualization software featured in this book.
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