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"An invaluable tool for ad executives, engineers, and entrepreneurs alike." --Nir Eyal, author of Hooked
"Finally, a crystallization and explanation of growth hacking in easy-to-understand terms--and better, real strategies and tactics for application." --Alex Korchinski, growth hacker at Scribd "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." --Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too." --Jason Harris, CEO of MekanismReseña del editor
A primer on the future of PR marketing and advertising a new generation of megabrands like facebook, dropbox, airbnb, and twitter haven´t spent a dime on traditional marketing. no press releases, no TV commercials, no billboards.
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- VerlagPenguin Publishing Group
- Erscheinungsdatum2014
- ISBN 10 1591847389
- ISBN 13 9781591847380
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten176
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