Everyone has a unique vision of a prosperous and secure future. What’s yours?
If someone asked you to describe prosperity and security, what would you see in your mind’s eye? Is it finally taking that trip to Paris? A beautiful beach house? Or maybe making that last mortgage payment and staying right where you are? In your vision are you captaining a sailboat? Hiking through a redwood forest? Or simply enjoying a precious moment of peace and contentment?
When it comes to financial planning, it’s easy to jump right into the minutiae of investments, skipping over the deeper questions of what you really want from your money, both now and in the future. But in Picture Your Prosperity, Ellen Rogin and Lisa Kueng do the opposite. First they’ll help you figure out exactly what you need and want. Only then will they show you how to make the smart money decisions that can help turn your vision into reality.
If the thought of financial planning and investing sounds about as appealing as a trip to the dentist, you’re not alone. Many of us avoid the process because it feels too stressful, boring, or difficult. But as Ellen and Lisa have learned from their years in financial services, thinking about money becomes exciting and fun when it’s tied to your personal vision instead of a pile of technical details. And it can be easier than you think.
Once your goal is clear, the authors show you how to design your investments to create the life you’ve envisioned. Soon you’ll feel more in control of your finances and on the road to the things that matter most. You’ll be able to create a plan that’s broken down into manageable and, dare we say it, enjoyable steps. You’ll learn how to handle your money with more joy and less stress, even during turbulent times. And you’ll explore ways your financial moves can have a huge positive impact on other people.
As Rogin and Kueng write, “Your money is important, but money is meaningless if it can’t be connected to the rest of your life. Who cares what the totals on your balance sheet or in your bank account are if you can’t use them to build the kind of future you want? What good is having a brilliant investment strategy if you worry incessantly about losing it, constantly fight with your partner about money, or come home and kick your dog on days the market drops? What if instead you felt positive, peaceful, and prosperous?
Get ready to feel more excited than ever about your money, and about all the good things it can bring.
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ELLEN ROGIN, CPA and CFP®, has more than twenty years of experience as a financial adviser and is a nationally known expert on building wealth. She speaks to audiences around the country on creating success and abundance.
LISA KUENG is an executive director at Invesco Consulting and a fifteen-year financial services veteran. She is also a national speaker and developer of educational programs for investors and financial professionals.
IMPORTANT DISCLOSURES
The information contained in this book should not be construed as personalized investment advice, and should not be considered as a solicitation to buy or sell any security or engage in a particular investment strategy.
The opinions expressed in this book are those of the authors only and there is no guarantee that the views and opinions expressed in this book will succeed. No investment or financial planning strategy can assure success or protect against loss in declining markets. The strategies and concepts articulated in this book are for educational and illustrative purposes only and are not intended to provide financial, legal, or tax advice. Individuals are encouraged to seek professional guidance concerning their own unique situation.
The stories shared within this book are based on real situations. However, the names have been changed to protect the individuals’ identity and the facts may have been altered to better demonstrate the particular message being conveyed.
Introduction
What does prosperity mean to you? Close your eyes for a moment and think about what comes to mind.
We’ve conducted hundreds of Prosperity Picture workshops across the country based on the ideas in this book, and that’s always the first question we ask of our participants. It’s a fascinating one because it results in a full spectrum of answers. Some people immediately say that, to them, prosperity means security or peace. Some say it means having time to do the things they find most rewarding. Some associate it with having money or being able to buy whatever they want. And some connect it with something very specific and seemingly unrelated, like “the ocean.”
Merriam-Webster defines prosperity as “the condition of being successful or thriving; especially: economic well-being.” So it’s a word that refers to money, but it also refers to the rest of life. And it’s true. The answers we hear when we ask, “What does prosperity mean to you?” fall into both of those categories—some are about money and some are about life. We love that! Your money is important, of course, but let’s face it: money is meaningless if it can’t be connected to the rest of your life. Who cares what the totals on your balance sheet or in your bank account are if you can’t use them to build the kind of life you want? What good is having a brilliant investment strategy if you worry incessantly about losing it, constantly fight with your partner about money, or come home and kick your dog on days the market drops?
What if instead you felt positive, peaceful, and prosperous?
Most people see the logic in the fact that our money and our lives are inextricably linked, but ironically that doesn’t necessarily lead them to think about their money as the exciting, potentially life-changing tool that it is. More often than not, we see people who think of their money as being contained in a silo—relegated to a special area they see as a necessary but separate part of life. They view their money silo in a variety of ways—sometimes it’s a source of pain because there’s not enough in it and sometimes it’s a source of pain because there’s too much in it. Some people are afraid of losing it, some can’t wait to spend it all, and so on and so forth. Regardless of the specifics, most people tend to view their silo as something needing to be managed, but which is not intuitively linked with the rest of their life.
But what if we look at money differently? Not as a project that needs to be managed or an obstacle that needs to be overcome—and certainly not just a means to help us “get more stuff” or add to a collection of belongings. Instead, what could happen if we all began to view money as an incredible tool? A way to help us get closer each and every day to living the most extraordinary lives we possibly can, and also a tool we can use to help other people do the exact same thing? We see awakening to this possibility as incredibly exciting and inspiring. And so we’ve written this book as a way to help you define your personal version of true prosperity and to share ideas and direction on smart money moves you can make to turn that vision into reality.
As you begin reading, it will probably be fairly clear this book was written with women in mind. However, in the same way that we hope men will read magazine articles on “How to Keep Your Relationship Steamy,” “How to Throw the Perfect Summer Soiree,” or even “Fourteen Days to a Perfectly Flat Stomach,” we hope they will read this too. Even though the concepts are gender-neutral and apply to everyone, we have targeted them for women. We did this because as we look around we see women everywhere stepping into their fiscal power. Globally, women direct $20 trillion of purchases. They control more than half of the wealth in the United States. Women are earning more bachelor’s and master’s degrees than men. They comprise more than half of the U.S. workforce. And as women ourselves who have made our careers in the financial services industry, we wanted to build on this momentum and create a book that we hope will uniquely inspire women to create their own personal prosperity, use their money as a force for good in the world, and change the face of finances. This is our picture of true prosperity.
One of the first steps in this “Kumbaya” vision of women working to make the world better is to be a rock star in managing your own personal finances. You can’t have a flourishing garden without first preparing your own soil and planting good seeds. We’ll give you ideas on how to put clarity, meaning, and oomph into creating the life you want and the money moves you can make to help you get there. We have a warning, though: if you’re looking for an exhaustive reference guide to money management, you’ve picked up the wrong book. Deep analysis obviously has an important place in financial planning, but we think it’s best left for the number crunchers and “money geeks” of the world. In the same way you could improve your cholesterol levels without reading fifty pages about organic molecules and lipids, we believe there’s a way to take control of your money without its having to be a snooze-fest that puts you to sleep even after your third cup of coffee. And while we’re on the subject, we also believe it’s possible for you to motivate yourself to improve your financial life without having to feel guilty you haven’t done a better job of it in the past, ashamed about your saving habits, or worried you’re a bad person because you spent money on a vacation last month. Your financial resources are the fuel to set your life in motion and we aim to show you how to make those resources sustainable and renewable—and to have a good time while you’re doing it.
We won’t be telling you how to outsmart the market or get rich quick by trading stocks out of your garage. This book contains no “hot stock tips.” Please don’t misunderstand; we’ve included lots of practical information on the building blocks you’ll need to have a successful financial life and create your own prosperity. We provide you with detailed guidelines on how to create spending and savings plans that are right for you, how to make sure you have the proper insurance and estate plan intact, how to make sense of investing options and risk, and much more. If you read and put the basic precepts of this book to work for yourself, you will have done something that most people never do.
We’ve included all of this, and we’ve focused on...
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