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Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
· Practical insights to create user habits that stick.
· Actionable steps for building products people love.
· Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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Buchbeschreibung Hardcover. Zustand: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Bestandsnummer des Verkäufers 9781591847786B
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Buchbeschreibung Hardcover. Zustand: New. Bestandsnummer des Verkäufers mon0000245142
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Buchbeschreibung Hardcover. Zustand: NEW. International Edition, Hardcover, Brand New, Same author , ISBN and Cover image may differ. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Bestandsnummer des Verkäufers US_9780241184837
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Buchbeschreibung Hardcover. Zustand: New. Illustrated. Revised and Updated, Featuring a New Case StudyHow do successful companies create products people cant put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model-a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder-not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Bestandsnummer des Verkäufers DADAX1591847788
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Buchbeschreibung Hardcover. Zustand: new. Bestandsnummer des Verkäufers 9781591847786
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Buchbeschreibung Zustand: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Bestandsnummer des Verkäufers OTF-S-9781591847786
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Buchbeschreibung Zustand: New. Brand New. Bestandsnummer des Verkäufers 9781591847786
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Buchbeschreibung Hardback or Cased Book. Zustand: New. Hooked: How to Build Habit-Forming Products 0.8. Book. Bestandsnummer des Verkäufers BBS-9781591847786
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Buchbeschreibung Hardcover. Zustand: new. Brand New Copy. Bestandsnummer des Verkäufers BBB_new1591847788
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Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers 21629924-n
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