mySAP CRM: Solution for Success (SAP PRESS: englisch) - Hardcover

Buck-Emden, Rüdiger

Hardcover

ISBN 10: 1592290035 ISBN 13: 9781592290031

Verlag: SAP PRESS, 2002

Inhaltsangabe

This book offers comprehensive advice for exploring all the possibilities and uses of the new CRM solution from SAP. You will learn
about the modern CRM concepts pursued by SAP and how they are incorporated into mySAP CRM 3.0.

After an overview of the basic principles of mySAP CRM, the book describes how the solution integrates into all customer-related business processes, from marketing to sales to service. All functional aspects throughout the entire Customer Interaction Cycle are presented step-by-step and explained with the aid of examples.

Another strong feature of the book is the presentation of functional key areas and business scenarios from mySAP CRM. Different scenarios are illustrated in detail in individual chapters. Finally, the book clearly presents how solutions should be implemented and describes the technology behind mySAP CRM.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Rüdiger Buck-Emden, editor and co-author of this book, has worked at SAP AG since 1990, where he has held various different management positions in the areas of Strategic Planning, Development, and Product Management, including work as assistant to executive board member, Prof. Hasso Plattner. He is currently Vice President for the business area of CRM Architecture & Technology. Dr. Rüdiger Buck-Emden is a successful author of many books and publications.

Details zur Ausgabe

• Verlag: SAP PRESS
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 1592290035
• ISBN 13: 9781592290031
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 312
• Kontakt zum Hersteller: Rheinwerk Verlag GmbH; service@rheinwerk-verlag.de; ; Rheinwerkallee 4; Bonn; 53229; Deutschland