Innovative Promotions That Work. A Quick Guide to the Essentials of Effective Design - Hardcover

Cyr, Lisa L

Hardcover

ISBN 10: 1592532195 ISBN 13: 9781592532193

Verlag: Rockport Publishers, 2006

Inhaltsangabe

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.

This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.

Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?

The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

Über diesen Titel

Über die Autorin bzw. den Autor

Lisa Cyr is a designer/illustrator, writer, and national lecturer. She writes for Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts and is the author of Brochure Design That Works (Rockport Publishers). The author lives in Stroudsburg, Pennsylvania.

Details zur Ausgabe

• Verlag: Rockport Publishers
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 1592532195
• ISBN 13: 9781592532193
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar