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Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.
In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.
Includes:
—How to organize graphics for quick perception
—How to direct the eyes to essential information
—How to use visual shorthand for efficient communication
—How to make abstract ideas concrete
—How to best express visual complexity
—How to charge a graphic with energy and emotion
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Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant in the fields of e-learning, visual communication, media design, and information design.
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Versandziele, Kosten & DauerAnbieter: Better World Books, Mishawaka, IN, USA
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Anbieter: Better World Books, Mishawaka, IN, USA
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Anbieter: Infinity Books Japan, Tokyo, TKY, Japan
Hardcover. Zustand: Very Good/Very Good. Within every picture is a hidden language that conveys a message, whether i t is intended or not. This language is based on the ways people perceive an d process visual information. By understanding visual language as the inter face between a graphic and a viewer, designers and illustrators can learn t o inform with accuracy and power. In a time of unprecedented competition for audience attention and with an i ncreasing demand for complex graphics, Visual Language for Designers explai ns how to achieve quick and effective communications. It presents ways to d esign for the strengths of our innate mental capacities and to compensate f or our cognitive limitations. Includes: How to organize graphics for quick perception How to direct the eyes to essential information How to use visual shorthand for efficient communication How to make abstract ideas concrete How to best express visual complexity How to charge a graphic with energy and emotion. Bestandsnummer des Verkäufers RWARE0000069418
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Hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_423550196
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Anbieter: DeckleEdge LLC, Albuquerque, NM, USA
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Hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_430643405
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hardcover. Zustand: New. In shrink wrap. Looks like an interesting title! Bestandsnummer des Verkäufers Q-1592535151
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