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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work - Softcover

Edwards, Bronwen; Klimchuk, Marianne; Wallace, Rob; Werner, Sharon

 
9781592535453: Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
Softcover
ISBN 10: 1592535453 ISBN 13: 9781592535453
Verlag: Rockport Publishers, 2009

Inhaltsangabe

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

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Über die Autorin bzw. den Autor

Bronwen Edwards is a creative director at Brandhouse in London, UK.

Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY.

Rob Wallace is principal of Wallace-Church in New York, NY.

Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

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Verlag
Rockport Publishers
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1592535453
ISBN 13 
9781592535453
Einband
Taschenbuch
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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