What makes a product successful?
How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate?
In a quest to find answers to these questions, Deconstructing Product Design engages readers in a process of critically analyzing a diverse collection of 100 innovative products, from well-known classics to contemporary objects of desire. New in paperback, this books aims to support critical thinking about design, facilitate discovery of patterns of success (and failure) across products, and enable designers to apply lessons learned to their own design work. Experts from multiples design disciplines contribute commentary, including:
—Robert Blaich, industrial design
—Jill Butler, graphic design
—Alan Cooper, technology design
—Brock Danner, architecture
—Kimberly Elam, graphic design
—Donald Emmite, design history
—Larimie Garcia, graphic arts
—Scott Henderson, product design
—Kritina Holden, human factors
—Robert Kingslyn, graphic design
—Jon Kolko, interaction design
—Lyle Sandler, experience design
Continue the deconstruction at http://www.deconstructingproductdesign.com.
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William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.
Gerry Manacsa is a visual designer, artist, and engineer who helped to pioneer the web frontier in areas ranging from mixedmedia personal storytelling to interactive learning methods for corporate and industrial environments.
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