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Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior

Ilic, Mirko; Heller, Steven

 
9781592537662: Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior
ISBN 10: 1592537669 ISBN 13: 9781592537662
Verlag: Rockport Publishers, 2012

Inhaltsangabe

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.

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Über die Autorin bzw. den Autor

Steven Heller is the co-chair of MFA Design (Designer as Author + Entrepreneur) at the School of Visual Arts in New York and the co-founder of MFA Design Criticism, MFA Interaction Design, MPS Branding and MFA Products of Design. He is the author or editor of over 135 books, including I Heart Design, and coauthor of The Design Entrepreneur and Anatomy of Design. http://www.hellerbooks.com

Mirko Ilic is founder of Mirko Ilic Corp., in New York City. He has received medals from Society of Illustrators, Society of Publication Designers, Art Directors Club, I.D. Magazine, and Society of Newspaper Design. Ilic is co-author of The Anatomy of Design with Steven Heller and co-author of The Design of Dissent with Milton Glaser. http://www.mirkoilic.com

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Verlag
Rockport Publishers
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1592537669
ISBN 13 
9781592537662
Einband
Flexibler Einband
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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