The toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!
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\Richard C. Levy is the King of Toy and Game Inventions. In the past 20 years, he has co-developed over 200 toys and games, including one of the most popular toys of recent years, the Furby(r). He is the author of 12 books, appears frequently on the Discovery Channel's Invention series and is often interviewed in The New York Times.
Ronald Weingartner is the former vice president of research and development of Hasbro, the world's largest game manufacturer.
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