The Complete Idiot's Guide to Winning Customer Loyalty - Softcover

Raphel, Murray; Raphel, Neil; Raye, Janis S.

Softcover

ISBN 10: 1592573835 ISBN 13: 9781592573837

Verlag: Alpha Books, 2005

Inhaltsangabe

Emphasizing the importance of customer satisfaction and service in promoting one's business success, this useful guide presents a complete plan for developing a customer-driven corporate culture, as well as strategic methods for attracting new customers and achieving customer loyalty. Original.

Über diesen Titel

Über die Autorinnen und Autoren

Murray Raphel is one of the worldÂ’s leading speakers and writers on loyalty marketing and has written ten books on loyalty and direct marketing.
Neil Raphel has worked with retailers to implement loyalty marketing programs and is the co-author of Up the Loyalty Ladder and The Loyalty Marketing Resource Book.
Janis S. Raye has helped retailers in a variety of businesses, including art galleries, optical companies, supermarkets, and restaurants, develop programs to find and keep customers.

Murray Raphel is one of the world?s leading speakers and writers on loyalty marketing and has written ten books on loyalty and direct marketing.
Neil Raphel has worked with retailers to implement loyalty marketing programs and is the co-author of Up the Loyalty Ladder and The Loyalty Marketing Resource Book.
Janis S. Raye has helped retailers in a variety of businesses, including art galleries, optical companies, supermarkets, and restaurants, develop programs to find and keep customers.

Details zur Ausgabe

• Verlag: Alpha Books
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 1592573835
• ISBN 13: 9781592573837
• Einband: Taschenbuch
• Anzahl der Seiten: 324
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: MASATS COLORING; https://www.manley.es/en/; ; 08013, Metalurgia 38; Barcelona; Barcelona Province; 8038; Spanien