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Mastering Your Key Accounts: Maximize Relationships; Create Strategic Partnerships; Increase Sales - Softcover

Schiffman, Stephan

 
9781593375348: Mastering Your Key Accounts: Maximize Relationships; Create Strategic Partnerships; Increase Sales

Inhaltsangabe

For sales managers, the need to keep key accounts happy--and growing--is just as important as closing the first deal. In Mastering Your Key Accounts, world-renowned sales guru Stephan Schiffman teaches sales managers to identify key team players, and build alliances to conquer vital territories through developing a Major Account Mapping worksheet. Armed with Schiffman's dynamic action plan, readers can generate new business, penetrate new accounts, and maximize existing relationships with key clients.

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Über die Autorin bzw. den Autor

Stephen Schiffman (New York, NY) has trained more than 350,000 salespeople at such firms as AT&T Information Systems, Chemical bank, Manufacturer's Hanover Trust, Motorola and U.S Health Care. Schiffman is president of D.E.I. Management Group. He is author of such bestselling books as Cold Calling Techniques (That Really Work!) and Closing Techniques (That Really Work!).

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