Innovation: Create an Idea Culture, Redefine Your Business, Grow Your Profits - Softcover

Gorman, Tom

Softcover

ISBN 10: 1598691546 ISBN 13: 9781598691542

Verlag: Adams Media Corporation, 2007

Inhaltsangabe

Book by Gorman Tom

Über diesen Titel

Reseña del editor:

"Innovation" shows readers how to recognize innovation opportunities, create successful products, services, and businesses, and launch them in the marketplace. Unlike ordinary volumes on "business creativity", this practical book shows you how to identify real needs in the marketplace and then make money from products and services that fill those needs. Innovation is not a mystery; it's a process. This practical little volume teaches readers: take ideas to the next level by evaluating and testing them; protect their ideas through licensing and partnerships; and use corporate alliances, joint ventures, and marketing to leverage their product or service. Devoid of fluff, "Innovation" shows readers everything they need to know to stay competitive in a shifting marketplace.

Biografía del autor:

Tom Gorman, M.B.A. is a business-book author. He has written or collaborated on more than fifteen business books and his articles have appeared in Business Marketing Magazine and The New York Sunday Times. Tom worked in Fortune 500 companies and smaller businesses as a banker, manager of product development, executive recruiter, and marketing consultant.

Über diese Auflage

• Verlag: Adams Media Corporation
• Erscheinungsdatum: 2007
• ISBN 10: 1598691546
• ISBN 13: 9781598691542
• Einband: Tapa blanda
• Anzahl der Seiten: 192