Global Mobile Commerce: Strategies, Implementation, and Case Studies (Premier Reference Source) - Hardcover

Huang, Wayne W.; Wang, Yinglou; Day, John

 
9781599045580: Global Mobile Commerce: Strategies, Implementation, and Case Studies (Premier Reference Source)
Hardcover
ISBN 10: 1599045583 ISBN 13: 9781599045580
Verlag: Information Science Reference, 2007

Inhaltsangabe

In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level. Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.

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Verlag
Information Science Reference
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
1599045583
ISBN 13 
9781599045580
Einband
Gebundene Ausgabe
Anzahl der Seiten
458
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Verantwortliche Person
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