There Are Seven Fundamental Business Rules
They apply without exception to any organization in the world. Followingthem has led Coke to prosper over Pepsi, Microsoft over Apple, Southwestover larger carriers and Toyota over General Motors.David Eichenbaum has devoted 20 years of extensive research toidentifyingthese seven primary drivers. They account for all business successes andfailures. You probably know at least three of them, maybe more. They aretimeless and enduring, simple to implement and definitive . . . yet veryfewcompanies master them all. The companies that master these rules havetheblueprint to prosperity.
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David A. Eichenbaum is an entrepreneurwith 25 years of experience in a diverse array of businesses.He is the CEO of Eichenbaum & Associates, an internationalconsulting firm, as well as a principal in an array of health caretechnology companies. This book is the culmination of a 20-year research project to identify the foundational elementsthat dictate business success.
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