Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand - Softcover

Simpson, Craig

Softcover

ISBN 10: 1599185962 ISBN 13: 9781599185965

Verlag: Entrepreneur Press, 2016

Inhaltsangabe

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

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Über die Autorin bzw. den Autor

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years.

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Create Legendary Marketing Campaigns with The Advertising Solution

Distilling the wisdom of the world’s greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.

Coached by Simpson and Kurtz, you’ll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.

Aus dem Klappentext

Create Legendary Marketing Campaigns with The Advertising Solution

Distilling the wisdom of the world's greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.

Coached by Simpson and Kurtz, you'll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.

Details zur Ausgabe

• Verlag: Entrepreneur Press
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 1599185962
• ISBN 13: 9781599185965
• Einband: Taschenbuch
• Anzahl der Seiten: 214
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Simon and Schuster Netherlands BV, GPSR Europäische Union; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Niederlande